Haven't spent some hours thinking about the advantage that is associated with Bitcoin in company ecosystems, new start-ups that are located in crypto-friendly countries are now diving into Bitcoin as payment against the regular faint traditional currencies, after administering questionnaires to some of the business CEOs stated the reason to be the anonymous nature and its intrinsic value. That is to say, Bitcoin is a business within a business because of its decentralized nature and volatile market.
So the company gain in two ways for accepting bitcoin for payments and if the price of bitcoin goes upward interest are generated also.
however, there are many advantages if a company accepts bitcoin as their medium of exchange, and the most perceived benefit is expanding consumers from all over the world. we know that bitcoin has a decentralized and P2P system. So, you can sell what you have all over the world. it is the most tangible and great advantage.
The other advantage is like you said, that if the price goes up, the assets will increase. however, vice versa.
however, not all countries allow this. some countries have regulations regarding payment instruments in their country. however, if your country has a permit for it, then you can expand the business you have.