Who said signature campaigns are not effective?
Yes to make it more effective, certain requirements needs to be fulfilled .
No, I never said signature campaigns are not effective. I do not know that. This is something that campaign organizers must determine for themselves.
My comment was about attracting new gamblers via promotional offers and bonuses, which I believe is more effective.
In fact, I think that a signature campaign alone or bonuses alone will not bring the desired effect. It is best to combine these forms of marketing and, through a signature campaign, advertise that the casino has bonuses. I think this should bring the best results.
What you have mentioned as an exampl of success is based on a determined marketing strategy. In our forum we have the main two examples Roobet and DuelBits who made a mixture of promotion campaigns (signature/contests/bonuses). However, this promotional strategies may not fit with other casinos who choose just running a signature campaign for instence like Bitvest and 777coin, in addition to cryptogames and stake.com. I conclude that projects relying in signature campaigns only are the ones having long-run campaigns. I guess Fluch.com is in test phase with signature promotion and will improve its marketing strategy once studing the results .