Binance made it possible for people all around the world that would have been otherwise be left out in Cryptocurrency trading and investing to have access to Cryptocurrency. Coinbase on the other hand is located in a jurisdiction where Cryptocurrency innovations and investment is frown upon by the regulators! I think that it is basic difference between coinbase and binance exchange!
Seems you're not inform on the recent development with Binance exchange, they're also facing some regulation which seems to be the reason behind the recent policy of completing KYC verification before you can have full access to the platform.
There's isn't much much difference both exchange in tends of regulation this days. Binance exchange was the ideal exchange as they were less complicated but of recent that haven't been the story.
Coinbase is only accessible to US and few other limited country while binance is accessable to a larger range of country. Binance is now like the Coinbase of the regions coinbase aren't accessable as there's no much different now when it comes to the regulations. If this new development wasn't triggered by the authorities then binance must be planning something big for them to embark on mandatory KYC for their customers.