In normal times when microchips are not in short supply this would not be much of an issue because gpus would be more plentifully manufactured. Chips are in everything so we are seeing a shortage for chip dependent products from cars to gpus. This gpu battle would not be very significant as seen in the past when you could just walk into BB and pick up a gtx 1080 on any given day. I think companies are squeezed and this is a business decision to nerf the cards to reduce bulk orders and manage distribution. Of course it's about money, it has to be. A business is in business to stay in business. Capital is its food and it needs to survive however the board of directors see fit.