If Tesla (EM) did not sell all that BTC, then it would be more accurate to say that it is an unrealized profit - and EM has stated that it has no intention of selling that BTC, although this may change at any time.
This lol. Technically, it really isn't considered as "profits" if the assets haven't been sold yet in the first place. It's quite misleading, but I guess Cointelegraph's goal was to make it misleading enough to trick people into talking about it, and here we are. 🤷♂️
While technically true, I think what matters here is that they made a successful investment, and that they can realistically sell it all within one day and get that direct profit. Also, isn't it profit even when they have the same amount of BTC they bought, but with doubled purchasing power? I mean, do they really have to sell it for fiat for it to count? If they exchanged BTC directly for houses, yachts and stuff, would that count as making profit? Their purchasing power increased, and selling for fiat wouldn't be a problem, so I think it's okay to discuss it as profit.