I have tried gifting bitcoin to friends with zero interest in it and even telling them I want to give them free money if they spend 10 minutes with me to set up a wallet isn't enough to entice them. If people aren't interested then they aren't interested
I think that's where we all, the Bitcoiners, rely on. To this wrong attitude towards it during an early epoch. It is mainly seen positively; we take our opportunity to increase our future accumulation status while the majority of the people out there are unaware of the radical changes that will occur.
It is disappointing, though, if it's a close friend of yours or a relative. Still, that's the reason we're heading on a highly hierarchical economy.
My answer to Pmalek is that if your friend is highly likely to lose them or not appreciate them, don't. While it sounds cool, it isn't.