Hong Kong Coin is a new virtual currency designed by Hong Kong people to empower local business in Hong Kong. Hong Kong Coin is easy to use. You don't have to be an expert to spend Hong Kong Coin. Hong Kong Coin has fast transactions. You do not need to wait or hours or even minutes to recieve your money. Hong Kong Kong is secured by strong encryption. Your money is always safe. Hong Kong Coin is fully decentralized, this means that you own your money, no one can take it from you. Welcome to the future of Hong Kong Finance. Welcome to Hong Kong Coin. What are you waiting for?
That description is essentially what a cryptocurrency is. None of those characteristics is unique to this coin. (One can argue that Bitcoin's 10-minute block time is slow, but that's only relative to the newer coins that have been testing the limits of speedy block times.)
Its a description for people who have no idea what the advantages of cryptocurrency are - which is almost everyone. Any new coin should go out of its way to explain these things, because most people do not understand the advantages over traditional systems. Bitcoin is the reason HKC exists, no one is denying that.