I think what we need to pay attention to when a new project is released is the developer and the project Team, the goal is to see their quality, is it trustworthy or not. Then we also need to pay attention to the road map of a project that is being built. because whether or not a project is good depends on the concept that they proclaimed. the rest we can see whether registered or not in Coinmarketcap !!
I think this is what we need to pay attention to when launching a new project
Particl have just released an anonymous and trustless decentralised eBay,
see my post here. Satoshi was trying to work out how to do this before he disappeared and these folks have figured it out.

It also lets you atomically swap coins between blockchains, not ERC20 tokens within ethereum, but say Monero for Bitcoin, in a totally trustless and secure way. I think this might be the first working atomic swap DEX.

It's been in development for nearly eight years and just launched last week. See
Particl.io for more info.
I've just downloaded the latest V3, thanks for reminding me about this project. I can see there have been a lot of updates since the pre-beta version of the system. I can't believe how under value this project is. I think it'll completely replace all the dark markets and certainly give eBay and Amazon a run for their money!