It is necessary to check all the information, especially what have already been done and how experience is the team of the project. Also important to check development of the project.
It is more simple to develop a project when market raise and many people pays attention to cryptocurrency because it is very popular and a morden trend. But in such conditions it is necessary to check all the information about the project and its team.
True as many new projects have massive gains in a short amount of time (AXE, Sol,...). Tho many projects will be hard to able catch people's attention since they don't follow the trend as they already established a long time ago and will less likely to recover.