Not only for kids, even adults are sometimes get enticed by the influencers, but this is the reality, it's the life of a gambler, you either follow, fade or make your own analysis.
Those adults are not aware of the reality that they're being shown with a marketing tactic by the influencers. Those influencers are good at enticing their audiences and that's why very effective to hire them still, it's you if you'll bite those marketing by them.
Some of the adults don't get too much aware of their losses as long as it gives them satisfaction and the urge to play. In some cases, once they won already into a gambling game they want to get more cause of too much greed on it. I guess kids do not have any kind of knowledge regarding online gambling because they think it's just a game but it's different if they know how to make a deposit with the use of the money of their parents this must needs consent and guidance.