I agree is it late depends on what time period you watch. Long term now is good chance to buy since the price will move up with time.
If you're long term. It's the decision and plan that you have which is important. Those who invests at high, they're FOMOing and thought that short term is good.
It's good if you actually get to profit from the time you buy.
But if you're long term, there's more time you need to wait until you see the investment you did on bitcoin to nourish and see it on profit.