Binance is promoting all hype coins/tokens not just $SHIBA, because Binance wants that hype traffic to go to Binance rather than to its competitors.
The advertising source of Binance is being fully utilized and more on Shiba coin as it is one of the few projects related to the richest person Elon Musk, he has actively spoken out about it many times and many articles envision it as a force that directly confronts and devours dogecoin, its advantage has been revealed recently with a sharp increase in both ratings and price, binance's media is also really quick to announce it and attract users. By using such public relations, Shiba coin and binance will probably be the kites that will meet the wind in the near future.
The marketing shiba has is organic and that makes it very profitable for the exchanges to list it. Considering binance also has something awesome to their name, combining these two things will surely not only increase the price, but also will allow binance to make so much profit. Elon musk + binance is a dangerous combo for a token. Not saying that it will fail, but the hype around it is way too much and it overvalues the coin a lot.
Surely there will be some people who will end up making some mistakes, and that will result with people not realizing how much it could crash. Whenever this token pumps, there are so many people who get into it, and that is not something that is acceptable. That's why I believe that this new hype will definitely be dangerous, moreso if Elon joins the train.