the marketing strategy is very good and I feel this is very reasonable on the other hand shiba needs an exchange like binance which is indeed to continue to boost its popularity so that it continues to rise properly because the fomo and hype of this coin is still continuing.
On the other hand, Binance will also benefit because it is possible that not only small investors and Fomo will want to profit from this, Binance also wants to feel the benefits and of course the money they get from Shiba is on their exchange too.