I don't think there's a problem in the picture, the name is marketing one product, that's only natural
i first bought shiba on hotbit and the price was getting higher when they are listed on binance and coinbase
and there is a friend who said above for a well-known market list, you need funds
So it's only natural that Binance promotes their partners, with the aim that the wider community knows what Shiba coins are
there is really nothing wrong with that. Because many people have made a good profit from trading this token. When a coin makes a better life for at least a few people, it's great.