its not going to make every viewer suddenly want bitcoin.

many businesses of many industries find that their average customer acquisition costs can be $40 whilst spending $40 to reach 15,000 viewers

basically for every 15,000 viewers they may acquire 1 customer.
so on that bases. rounding the 13mill to 15mill for easy viewer maths. equals only 1000 customers deciding to use the wallet app advertised

so with bitcoin having now millions of people.. thats not even a 0.1% uptick in new bitcoin users.