Coinbase needs to jump on the NFT bandwagon to continue to justify their high stock market value, although I think Coinbase will have less of an impact on the NFT market as many think. Coinbase does not currently have a fairly high margin in terms of trading if you read through their quarterly reports. However, there is a lot of competition that is squeezing at those high margins. So they need to implement anything new from the crypto space. For NFT, there are simply better platforms than Coinbase that are already further along.