What makes you think the masses will suddenly become interested in privacy when they start using bitcoin?
They may not become interested in retaining their privacy, but they may do it, unconsciously. Your analogies with Facebook, Windows and Chrome aren't the same when it comes to a currency and here's why.
Yeah, if you want to have Facebook since your relatives/coworkers do, you're most likely to lose a good proportion of it. You can't really convince me to switch to Linux as the entire world works on Windows, even if it's a spyware. Same goes for Chrome, although chromium is open-source. (AFAIK)
But, when privacy is retained on a protocol level, then the project protects the users' privacy without needing them do it for their good. For instance, with the LN, you can't trace what I do, especially if I run my own node. I haven't read much about Taproot and Schnorr signatures, but I know it's going to help for large transactions.
I'm just saying that Bitcoin doesn't have that many privacy issues as a currency where each citizen's transaction is known. And by all these features, I can't comprehend why a government would accept its usage, officially.
I have a feeling that a privacy crisis will outburst in the late 20's and people will trade their digital currencies for Monero (& Bitcoin).