They educate each other. I myself had no idea how it works, but after couple of reads, I knew. You can lure people in the idea that the transactions are almost free and instant.

The lnbook helped me a lot to understand far from basics about the LN and it's updated every week. It's not the subject of late in the wider crypto community, because you can't speculate anything and usually, the majority of the crypto newcomers want to make money.

As a result of the above flexibility issue, most people will not use LN unless the cost to transact on-chain is high in absolute terms. There will be some people who will use LN in order to test out new technology, and who hope to profit from routing transactions, but most casual users will not use LN when on-chain transactions are nearly free.