Holding means could have some profitable end but it does not goes well as always for somehow things are so unfair. Some team went up like scam because they don't have enough budget to support the expenses. Some holding are really cool it gives a lot of money because the team did their very best to let the project achieve successes.
this is where our foresight is required to choose the best because not all projects run well enough, resulting in a setback for the project, resulting in a scam.
things like this can certainly be avoided when looking at all forms of a project or coin that we want to have.
and things like this are very likely to happen and can't be helped