There are feeling from critics of Facebook that the name changing is made out of hiding from public criticism. Do you think this planned rebranding will change anything on the PR crisis or is going to remain despite the name changing ?
No, it wouldn't. The most it's gonna change is that people would probably turn their attention into the name change, instead of the real issue that caused Facebook to pull out these changes to change what the public has their eyes on right now. Facebook was a bright idea in the beginning but just ended up really, idk, disappointing nowadays? Not to mention the privacy issues and whatnots that Facebook has been facing right now. And honestly, I expect their rebranding shenanigans to not even have that much impact on what their company is going to do. Heck, it might even flub all on its own imo, it is Facebook we are talking about after all.