If you want to combine business with pleasure, then it seems to me that Cake Monster is a direct hit on the target. you can become a part of the fan community, earn money and vote for all sorts of cool decisions together with the community.
Actually it doesn't require a merger at all because when someone starts to make a lot of money and also starts having a very fun job, then indirectly he has built his own business by feeling all the fun that he gets through it, so there is no need to choose that project either.