Same as stocks or any receivables- until they are received as cash then it cannot be considered as profit as they will still be recognized as investments or as an asset. Regardless, however, the fact that Tesla has remained faithful in HODLing their BTCs means a lot for the future of cryptocurrencies.
We know what is the difference between gain and unrealized gain exactly, but the media don't think as what we think about it. They just think how to reach their viewers target on the news that they published. I don't shock with the news, this is just about perception difference. As a smart reader, We may be able to provide a better opinion to corroborate data that should not be concluded from erroneous quotations.