A lot depends on demand in crypto. Now, the crisis raises and there is a big demand for lending platforms. Lending platforms are popular now and some people earn money on providing liquidity for lending platforms. New lending platforms appear now like this
https://twitter.com/agiledefi/status/1451462447869710340It is necessary to constantly develop the project and add new services to increase the liquidity of the project.
The platform must be in demand to attract more users.
Development is very important for every project. From how active the project is developing depends on the price of the token and the demand in it.