Haven't spent some hours thinking about the advantage that is associated with Bitcoin in company ecosystems, new start-ups that are located in crypto-friendly countries are now diving into Bitcoin as payment against the regular faint traditional currencies, after administering questionnaires to some of the business CEOs stated the reason to be the anonymous nature and its intrinsic value. That is to say, Bitcoin is a business within a business because of its decentralized nature and volatile market.
So the company gain in two ways for accepting bitcoin for payments and if the price of bitcoin goes upward interest are generated also.
I think that it is a good marketing step of companies to start accepting Bitcoin as the means of payment. There is a lot of hype around crypto industry today, so people are willing to pay with it. What is more, Bitcoin is really stronger than national currencies of different countries with hyperinflation. That is why is being accepted by weak countries such as Solvador etc.