It's obvious, just to make money. They don't care if their token has a utility or not because all they want is to grab some cash.
This is why they say, always DYOR before you invest your money in anything.
The recent rug pull of Squidcoin is another big warning that we should always believe in the hype, always check the project what's bringing to the community and whoa re the people running it and are they capable of doing or following what's on their roadmap, many of these hype coins have anonymous developers and this is a big warning to all of us.
We should not always believe in the hype because the hype can be manipulated but we should believe in the project and it's potential.
Anonymous developers are not a problem but are they capable to fulfill their commitment is the key to potential of the project.
We should keep monitoring the project and it's statistics. Only then we can find out if it is worth investing in the project.