Look the image that was posted was for an live training presentation by Brunson:
https://event.webinarjam.com/register/37/57l37i3z

It's something I've been learning to be a better in email communications. There's the concept of sending valuable information whether a video, book, pdf whatever you think would benefit the reader and using that as a means to build rapport. Now I'm totally new to this build an audience, send an email once a week when you have something important to say, but no one ever got good at something without practice or exercising what they were doing.

You can check it out so you know I'm not full of chit.