I believe it did have an effect on the price. Because before Segwit was a long debate called the scaling debate which had the community divided, and anti-Bitcoiners were attacking Bitcoin. The direction of Bitcoin might have been a little questionable. Segwit’s activation through a UASF closed all questions.
But, I am not seeing any big debate is going on right now in bitcoin communities hence what kind of effect we could expect along with this taproot upgrade?