What interests me most is how they got such a perfect domain. I think a lot of money was spent, but will it pay off?
I
don't think it was expensive. Although it contains the name of 2 major known exchanges, the domain is not that much useful and the comparison (which I didn't see) can be done on a free blog as well.
While I don't agree that "a lot of money" could have been spent there, I still don't think it will pay off. The use of that website is
very limited.