China may be taking it too far.
In China that might be true, as their government doesn't seem to be the type to be flexible in the face of mass revolt--quite the opposite, in fact, and that's been the case for many, many years.
I don't know much about this movement, but frankly I like the idea of it and wish people in the US (and other countries) would stop focusing on divisive shit like identity politics and start presenting a unified front, standing up to the leaders who are wrecking our economy and taking away our freedoms. Unfortunately in the US, everyone is getting free money from the government and I don't think that puts anyone in the mood to protest.
Props to the Chinese citizens for doing this (based on what little I know). There are a lot of things I dislike about their country, but I don't have any animosity toward any of its people. It's the government and partially their culture that says it's OK to counterfeit Western goods that I dislike the most.