every time Im out an about talking with people I always try and work bitcoin into the conversation. If money is going to trade hands I try pretty hard to bring btc up and Id say 90% of people in my day to day get told about it. Generally nobody has ever heard of it, or if they have they have a bad impression of it from the news. in the past week 5 people in a row had heard of it and seemed to be using it, or thinking about it. I asked yesterday at a family Chinese restaurant and the manager said he had been trying to get his family to accept it. The man I was talking with seemed in his late 30's-40's, saying 70's -80's age range parents didnt trust it. He then thanked me for asking them to take it an said they will look into it harder. I was at the insurance office and the agent had never heard of btc, but after 5 min of talking she was hooked and understood how much btc can help business. the encounters go on, but this week an last week have been better than the past 6 months as far as people I talk to knowing about btc.
I really feel like btc will be in local shops soon, talk to small store owners, and inform them about the fact they can use coinbase or bitpay to easily get dollars for bitcoin and gain NEW business.