Liquidity is necessary for all the project. That is why it is necessary to develop the ecosystem of the project and support its community including providing profitable conditions for liquidity pools.
Projects must be useful for people to be in demand. Now there is a big need in loans because many people lost their jobs. That is why the demand in lending platforms will continue to increase.
Many people need loans. DeFi makes financial services available for all the people. That is why there is a big demand in DeFi and new DeFi appears and offer new services.