Our main goal from the start was to be more transparent than other pools, and we'd planned to stick to the smaller coins and grow organically. Unfortunately, daily profits are the most important thing for most people (which is completely understandable) and so user retention has been tricky. At the moment DOGE is performing so well that being unable to mine it puts us at a real disadvantage. Hence why I'd like to have the option, to give users more reason to join and stay with us.
I think our user interface and transparency will give us an edge as we continue to build on it. But without comparable profits to other pools I can't see us surviving long term.