I like it. I want one. I think Bitcoin needs a non-geek safe wallet for mass adoption. I don't trust my Android phone as Google already lifted my data off that!
But like everyone else says, they've destroyed their credibility in this community, so how do we trust them with our BTC.

If the BitSafe is 50-60 USD i think they will sell like condoms on Mardi Gras

BFL don´t give a shit about the community, it´s all about cold hard cash for them.
I will probably order/pre-order one, even if i know it´s dumb... because my mom and dad can´t handle a Android with special apps.
They need something easy, and i think BitSafe might be the solution.