A lot depends on demand in crypto. Now, the crisis raises and there is a big demand for lending platforms. Lending platforms are popular now and some people earn money on providing liquidity for lending platforms. New lending platforms appear now like this
https://twitter.com/agiledefi/status/1451462447869710340For users is very important how profitable comfortable and secure is a tool. They are looking for a better conditions and use that platforms that can offer better conditions.
Now investors have a big choice of different products.That is why the competition among cryptocurrency projects is very high. But in such market with a big competition only the best projects can survive.