Exactly, it's a new level of advertisement. If the project needs improvement, such step is a must. That's twice good that coin is rising now as people that will see it for the first time, will have more trust and interest to it.
I think that in the context of this event, we can talk not only about the level of advertising, but also about the level of reliability of the project, which developers are not afraid to declare. Moreover, this is also confirmed by the whole crypto community in the face of the trust of the organizers of the event.