I will not mention the name of the project, for reasons of the fact that there are still it fans. But there was a truly good technical project, its own blockchain, a virtual machine, but unfortunately no one understood marketing. And now, after 4 years, having gone through terrible years of calm in the cryptocurrency world, the project team left the project for the community (like community-driven), and they switched to something else. As a result, a really good idea and a technological team without good marketing could not break into the world.
This little background tells only that the main marketing in the world is now and this applies not only to cryptocurrencies.
This little prehistory says only that the most important thing in the world right now is marketing and this applies not only to cryptocurrencies.