it just feels completely pointless to advertise it any more
That's just it, though. I don't think they're trying to advertise it. It's more like positive reinforcement. They're planting seeds in peoples' brains.
They are like they are spreading the strengthening of the function on their brand image. Even though if people already know Crypto I'm sure they prefer Crypto as a cross-country transaction tool. Very easy fast and low-cost. Moreover, which is not owned by Bitcoin's special Crypto. Crypto is currently only constrained by regulatory recognition only, because if they recognize the superiority of Bitcoin, it is gone to enter their money from expensive transaction costs by Fiat.