The most important fact to every project is to attract attention to the project and its products. That is why they use different types of promotion and advertising.
Advertising and development is very important for every project. That is why it is necessary to check all information about development of the project and follow all the news to understand how the team realize all planned ideas.
Advertizing allows to attract attention to the project.
But a lot of depends how useful is the project and how it is in demand.
If project is not useful people will not use it.