The best thing about adoption by Paypal is that it generates a need for other competitors to address the market. Visa, Mastercard, Amex they all need to jump into the ship forcibly or risk the competitors gain a prevailing market quota position that may be impossible or very expensive to address and win later on if one stablishes itself as the category leader and the go-to brand for it.

And what is more, most large companies out there that are into the payments arena are new and growing so they would address this need with even greater impulse and the same strategic need. I am talking Amazon Payments, Google Pay and any other that wishes to be an payments processor.