Merchants don't adopt Bitcoin because their clients don't use it. Clients don't adopt it because merchants don't support it, and people want to have a payment method that can be used anywhere they go. How can this vicious circle be broken? Who will make the first move?
And by adopt I mean adopt for payments, not hodl it as an investment.
i think it depends on how they will introduce their new payment method wherien in order to convince clients or whatever it's to use the same or let say to adopt what's the most useful and easiest ways when it comes paying bills and etc . Because if you don't know how to advertise it of course no one will gonna believe it or use it..