First of all, I look at the partnership of the project, if there is one, then at the team, it should be open and clear, then at the roadmap and its implementation, social networks and activity.That's it.
It's good to know that the project developers have target venue, partnerships with good business
will help the project to be useful, most of the time those asset that have real usages are the one that
generates good benefits, aside from meme and hype coins, solid asset are good for investment.
Good example is ETH and BNB aside from BTC which we all know how solid and successful Bitcoin was.