Buying in hype is not a good choice to get good profit most of the time traders end up in loss. Yes, I agree we should focus on the new projects that probably have potential to grow that can give much better profit than meme coins with less risk but it's not easy to identify new good projects but we all learn this by the experience and long term goal with good potential and trusted coins would be a better idea.
ordinary people will easily get caught in that situation, either someone else took advantage of the moment with his fame or it was too late to invite others to feel the benefits
if you are trapped then make it an experience and don't blame others excessively