Yes somehow this is effective knowing many people seeks for marketing before they buy some tokens and if BFG have this they could start to lift up and start to increase an awareness that their token exist on certain exchange.
I have this feeling it will be included in next year roadmap, all the other top online casinos here have a marketing campaign even those new and low-level casinos have their own campaign, we don't know their own real stat but they have a good traffic stat and it seems they are comfortable with what they've achieved in the past two years, but if they add a campaign I'm sure the stat will greatly improve.