Now AXL has airdrop and everybody can join to it. Here is a link to a medium article - https://axltoken.medium.com/axl-airdrop-be33d635c15d
Airdrop is a good way to increase community.
Do you have an airdrop thread on Bitcointalk?
I do not know about bitcointalk thread but this is a link to participate in airdrop https://t.me/AxlInuAirdropBot
Now many projects conduct their own airdrops to attract attention to the project.
But a lot of depends how airdrop is organized to attract attention of the users.