If they implemented such features in their games where you gonna earn some NFTs or coins while playing their games, I'm sure their market will gradually increase and they can overtake some highest rank games because of their innovations. However, they need to be careful and make sure that there will be no bug on their platform because if something is wrong and someone will exploit it, their franchise will be over and everything they planned about this NFT thing will be no fruit. It will take a while for this game to become true because it will go through a lot of trials and errors.