So i think this is a good idea but needs to be better planed..
One of the most important things for this to work is confidence.. since you (dev) are an anonymous newbie, it is extremely risky for all of us to deposit bitcoin in your exchange. Your fixed exchange idea works like some sort of Bank and for that you shouldn´t be an anonymous entity since the likelihood that you just run away with all bitcoins deposited there is really high for the users. Is like trading with MT Gox but with an annonymus person.
Said so i would recommend all "investors" to work on this with extremely caution.. Im not saying it is a scam but there are some points you (dev) should work.
good luck
p.s here some info about the website domain
WHOIS information for standardcoin.net:***
Domain ID:
Domain Name: standardcoin.net
Created On: 11-Mar-2014 00:00:00
Expiration Date: 11-Mar-2015 00:00:00
Sponsoring Registrar: ENOM (ENOM)
Status: client_transfer_prohibited
Name Server: amy.ns.cloudflare.com
Name Server: gabe.ns.cloudflare.com
Registrant ID: Unknown
Registrant Name: Unknown
Registrant Organization: Unknown
Registrant Street1: Unknown
Registrant Street2: Unknown
Registrant Street3: Unknown
Registrant City: Unknown
Registrant State/Province: Unknown
Registrant Postal Code: Unknown
Registrant Country: Unknown
Registrant Phone: Unknown
Registrant Fax: Unknown
Registrant Email: Unknown
Admin ID: Unknown
Admin Name: Unknown
Admin Organization: Unknown
Admin Street1: Unknown
Admin Street2: Unknown
Admin Street3: Unknown
Admin City: Unknown
Admin State: Unknown
Admin Postal Code: Unknown
Admin Country: Unknown
Admin Phone: Unknown
Admin Fax: Unknown
Admin Email: Unknown