Psychology my friend...  Everything in advertising boils down to psychology...  When it comes to logos, there are always lots of things at play.  One of my favorites (also orange) is the Amazon logo with the arrow that points from A to Z, symbolizing that you can find everything from A to Z there...  Google about logos and color schemes.  It's quite interesting and there are many examples of subliminal messages in common logos that you probably never thought about or noticed before.

"In the marketing world, orange is often used to portray youth, playfulness, and being bold. Orange is usually seen as healthy, energizing, and attention-grabbing."
https://www.impactplus.com/blog/the-psychology-of-design-orange-in-branding-and-marketing#:~:text=In%20the%20marketing%20world%2C%20orange,energizing%2C%20and%20attention%2Dgrabbing.