This has been discussed several times in this cryptocurrency forum, like really, a lot of times. Like some. People have said, you should know the team. Knowing the team is in important. These scammers have to hide their identities and they do that by impersonate other people who are well known in the crypto space. They use fake identities on their websites and social media pages.

So, it is up to you to do your research and dig further to know whether they are genuine or not. If there are some icons they claim to work with, you should visit those icons page and know whether they are really involved in the project, always try to verify things.