Of course, it's nice when tokens can be used not only as a collector but also for other purposes, but for me, the content plays a huge role.
Yes, I also want the token to be as beautiful and unusual as possible. I really haven't seen something worthwhile for a long time that could excite my mind!
Do you want something to stir your mind? There is one exciting project.
https://bitcointalk.org/index.php?topic=5370296.0 This is incredible! I think you will like it very much!
I saw this link mentioned by you and did not find anything special about the project.
Coming to the football fan tokens, I would be very much careful in investing in them especially at the time of their launch. There are high chances that these tokens will launch at a higher price and move to fair prices after a few days/weeks.
I think fan tokens trend will fade away soon and may not be long lasting one.