We have had several hyped coins and token lately and many have been a victim of hyped projects that ended up crashing in not long after attaining a very little profit margin. Been extremely careful with how we go about our analysis will help save a lot. Just wondering why developers would come up with nice projects only to crash after a short while keeping investors in losses.
One's own greed makes many new and old investors in crypto lose money because of the hype, there are also many hype projects that end in scams, so stay away from coin projects that only rely on hype, just see what happened to squid token investors who rugpull in a short time.
I don't think something like that happens because of someone's greed, but it's a trap set by big investors to drain small investors' money, facing such hype one should be careful when doing it and need more analysis.